Amra Alic is an experienced creative leader specializing in UX research and product/design strategy. Her background in advertising, digital product design, and research enables her to offer holistic solutions to her clients, including the creation of innovative products and an increase in customer satisfaction.

 

Amra began her career working for some of the world’s leading fashion advertising agencies and was responsible for developing advertising campaigns for several luxury brands, including Movado, Jil Sander, Max Mara, Estee Lauder, Jordache, and Mercedes-Benz Fashion Week.

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Working as an Assistant UX Director on digital projects for the New York City government, Ms. Alic has formed partnerships with many New York City cultural, educational, and nonprofit organizations. Her “user-first” design approach as well as her creative oversight of hundreds of government program websites, has resulted in many more New Yorkers being able to access and benefit from City programs online.

 

Raised and educated in Europe and the USA, Ms. Alic spent her early years in Bosnia, the Czech Republic, and later in Washington D.C. and New York, immersed in the artistic and design communities. Her exposure to diverse cultures enables her to approach design and business problems from a unique perspective, and to better understand different target groups as well as clients’ needs.

 

Ms. Alic holds a Master of Fine Arts degree in Design and Technology from Parsons School of Design in New York.